A Crash Course on Creating a Brand Identity and Storytelling
When people think of branding, they think logos, they think colors, they…
Social
Create a buzz around your brand, drive traffic to your website, build recognition, and increase revenue.
Services:
- Create content
- Manage your page
- Form connections with your audience
- Build a brand image
- Establish a professional social storefront
- Reach the right audience at the right time
- Provide analytic reports so you know the exact results of our efforts
There is no challenge too great when it comes to creating written and visual content that speaks to your brand and your buyer persona. Appeal is our forte and we achieve that through creation. Get rid of that “staged” look by eliminating the possibility of boring or repetitive content. If we’re in charge of your social, we make sure that your brand’s message is communicated in ways that peak interest as well as maintain it. This service is the perfect foundation for any professional looking to engage customers via a powerful and convincing social media experience.
Influence
The fundamental idea behind influencer marketing is using an online personality to endorse your product or service, subsequently leading their followers to your business.
You’re upping your brand’s credibility by using an influential figure that can vouch for your product or service in ways that make their audience want to invest. That being said, brand exposure and website traffic and revenue can all be increased with the right face and a tailored-to-you affiliate program.
Our influencer program is comprised of two parts:
- Creation - scouting and contracting
- Management - monitoring, enforcing, and reporting
Each program is tailored to each one of our clients. Different industries will require influencers from different networks. Sometimes micro-influencers will work better for a certain brand than those with massive followings. We’ve also built relationships and have a personal network of influencers we’d love to connect you with, should they fit the needs of your brand. Budget will also play a role, but it’s our job (literally) to scout the best influencers that your money can buy.
Promotion
Our promotion efforts are heavily rooted in targeting and retargeting ads, because those are the methods proven to work best in the digital space.
Website pixel implementation and management, audience creation, and creative creation accompany those ad campaigns and are additionally pathed into this service. Targeting ads function to increase web traffic, increase post reach, increase product exposure, and increase the number of members in your brand’s audience. ROI is unparalleled due to Facebook's ability to use over 10,000 differentiating factors to refine an audience and test the effectiveness of your creative components. Retargeting ads work in a similar way, but they reinforce product exposure to those who have previously shown interest (think page clicks, product views, add to carts, and abandoned carts). This retargeting method can push potential consumers to purchase, and can be done with FB/IG ads (email not previously provided) and by email (email previously provided).
Web
Every business needs a web domain and that's non-negotiable.
Your website is the home base of your brand. Who you are and what you do are only as good as they are presented on your site. As we know, first impressions are everything. The purpose of a website is to create a strong presence and an appealing storefront for your product or service sales.
We’ll work together to understand your brand and establish ways to present information in a manner that leads to converting traffic from the web, from social platforms, from paid ads, and from influencers, into customers.
We’ll create a website that will invite your audience in, have them stay a while, and make them want to come back for another visit. HTML, CSS, scripts, analytics software, SEO: this is your list of basic essentials when it comes to creating a website that works. Not only will we handle all that, we’ll help you out on the maintenance front, too. That means continuously making sure that everything is running smoothly, traffic is being driven in the direction it needs to go, and most importantly: conversions are being made.
We are DSMP
We’ve helped hundreds of brands create digital experiences that are authentic, consistent, and measurable. We are a marketing company made up of data-driven creatives, bold thinkers, and client-oriented individuals.
Our Core Values
-
#1
Build relationships that are mutually beneficial.
We don’t work with anybody, we only work with clients we know we can help.
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#2
Create experiences that are authentic, consistent, and measurable.
Real experiences and real, measurable results are at the heart of everything we do.
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#3
Experience is everything.
Understanding, intention, and purpose can be found at the root of everything we do. From a place of genuine care, success will always grow.
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#4
Don’t Stop Making Progress. DSMP.
Things are ever-changing. We’re here to keep up.
Contact Us
Paths
Let Us Get You On the Right Path to Success
At DSMP, we understand that not all paths to success are the same.
So we created multiple paths to fit your needs and budget.
- Gold Our exposure focused pathway that combines social, influence, and web optimization.
- Platinum Our exposure focused pathway that combines social, influence, and web optimization.
- Diamond Our ultimate pathway that combines social, influence, promotion, and web optimization.
We put our focus on creating value-added content and then share that content with your target audience via influencers, social media posts and your website to dramatically increase brand awareness and engagement, improving sales performance as a by-product.
Social media
- Social media management
- Social media content creation
- Social media advertising
Influencer
- Influencer scouting
- Influencer contracting
- Influencer monitoring & reporting
Web
- Web design optimization
- Conversion rate optimization
- Web event tracking
- Web event targeting
Outcome
High social growth, high brand credibility and medium web conversion lift.
Exposure
Companies looking to elevate their brand exposure and credibility.
Our main focus is optimizing your sales channels to maximize conversion rates and then driving qualified traffic to these channels via social media, PPC, databases etc.
Social media
- Social media management
- Social media content creation
- Social media advertising
Promotion
- PPC advertising
- Traffic generation
- Email database advertising
- Audience testing
- Retargeting advertising
- Display advertising
Web
- Web design optimization
- Web UX optimization
- Conversion rate optimization
- Web event tracking
- Web event retargeting
Outcome
Medium social growth, medium brand credibility and high web conversion lift.
Perfect for
Companies looking to improve their conversion rate and increase sales revenue.
The dream combination of brand and conversion lift. We use every weapon at our disposal to dramatically increase your brand visibility, engagement through best-in-class content and influencer marketing. We then drive qualified traffic to your sales channels through audience testing and maximize your sales by optimizing all sales channels to achieve the highest conversion rate possible.
Social media
- Social media management
- Social media content creation
- Social media advertising
Influencer
- Influencer scouting
- Influencer contracting
- Influencer monitoring & reporting
Web
- Web design optimization
- Web UX optimization
- Conversion rate optimization
- Web event tracking
- Web event retargeting
Promotion
- PPC advertising
- Traffic generation
- Email database advertising
- Audience testing
- Retargeting advertising
- Display advertising
Outcome
High social growth, high brand credibility and high web conversion lift.
Perfect for
Companies looking to transform their branding and sales performance.
Results
The Barbell Cartel
Key results:
- Growth: 37% increase
- Engagement: 201% increase
- ROI: 3x increase
- Ambassador Revenue: 210% increase
- ECOM Revenue: 36% revenue increase
“I have been building this brand for over 9 years, but in the last 6 months DSMP has transformed my side hustle into full time, lucrative business. They have literally helped me realise “the dream.”
Savage Barbell
Key results:
- Growth: 43% increase
- Engagement: 211% increase
- Ambassador Revenue: 387% increase
- ROI: 3x increase
“DSMP increased Savage influencer generated code sales 400% in less than 6 months.”
Scratch Catering
Key results:
- Growth: 11% increase
- Engagement: 280% increase
- ROI: 2x increase
- Ambassador Revenue: 210% increase
- Subscription Revenue: 52% revenue increase
“We chose DSMP because they are one of the only social media marketing firms that focuses on the lifestyle of our clientele.”
Case Studies
Study 1
Brand Goals
Increase social growth, brand credibility, exposure and ambassador generated revenue
Our Solution
Design an influencer program with a strong focus on compliance and profitability. Produce and optimize high value content. Use the combination of exposure and high value content to increase brand exposure, grow social presence and create a steady stream of ambassador generated revenue.
The Results
We leverage our new ambassador program to increase reach by 2.4 million. With this increase in reach combined with value added content we improved quarterly engagement 211%. By increase reach, credibility and increasing content value, we grew the brands social following 43% or 30 thousand followers. ROI was increased 309% and revenue 387% to $245 thousand.
Study 2
Brand Goals
Increase new customer acquisition, brand credibility and exposure. Decrease cost. Increase ROI.
Our Solution
Design a professional social media storefront. Produce and optimize high-value content. Use the combination of exposure and high-value content to increase brand exposure and grow social presence. With our additional reach and credibility, drive a steady increase in meal subscriptions via a paid, 2-tier social media advertising campaign.
The Results
We leveraged our new professional social media storefront to increase reach 11%. We crafted value-added content increasing engagement 280%. By increasing reach and content value, we grew the brand's social following 11% or 3 thousand followers. From this storefront, we ran a 2-tier target/retarget promotional campaign, increasing subscription revenue 52% or an additional $151 thousand. ROI was increased 215% and revenue 215% to $151 thousand.
Study 3
Brand Goals
Increase social growth, brand credibility, exposure, ambassador and eCommerce revenue.
Our Solution
Design an influencer program with a strong focus on compliance and profitability. Produce and optimize high-value content. Use the combination of exposure and high-value content to increase brand exposure, grow social presence and create a steady stream of ambassador-generated revenue. With our increased reach and credibility, drive a steady increase in e-commerce sales via a paid, 3-tier social media advertising campaign.
The Results
We leveraged our new ambassador program to increase reach by 1.5 million. With this increase in reach combined with value-added content we improved quarterly engagement 201% or 2.2 million engagements. By increasing reach, credibility and content value, we grew the brands social following 37% or 15 thousand followers. By restructuring the ambassador program, we were able to increase ambassador-generated revenue 210% to $71 thousand. ROI was increased 325% and ECOM revenue 36% to $71 thousand.
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